Sunday, July 22, 2018

GOTCHA!

What’s Gotcha call? It’s a famous program from Hitz FM to prank their listeners every morning.

What’s the most unforgettable event I ever heard? Yeah, it was already quite some time, but I still can’t forget the fun that brought to me that morning. Already said unforgettable right? Haha!

It’s about the Bruno Mars concert ticket actually, where Hitz FM DJ actually pranked a Bruno Mars concert ticket winner, where she needs to pay a big amount of money in order to get the tickets she won. The little girl was eventually cried! OMG! The story on that morning was…

DJ: Hello, may I speak to Miss XXX?
Girl: Yeah, speaking.
DJ: This is YYY calling from the MMM company. I would like to congrats you for winning the tickets to Bruno Mars’s concert. So next, I’ll give you the company’s account number, and kindly bank in the tickets’ money to the account.
Girl: What? I thought the tickets are free? I’m winning from the contest organized by your company what.
DJ: Nope, it’s not free. You didn’t check the T&C before taking part the contest?
Girl: What T&C is that?
DJ: The T&C is, the winner of the tickets will need to pay for the tickets in order to get them.
Girl: What? I thought is winning the ticket for free? It never mentioned that I’ll need to pay for that.
DJ: Nope you are not. It’s a contest where winner is actually needs to pay for the tickets. You know Bruno Mars is famous, not all people get to buy his tickets actually.
Girl: So how much is that the tickets?
DJ: One ticket is RM400, you got two, so you’ll need to pay RM800 for that.
Girl: It’s huge amount! I don’t have that much of money!
DJ: No, you’ll need to pay for that in order to get the tickets.
Girl: Seriously I don’t have that huge amount of money!
DJ: So you not going to pay for that? Then who else is going to pay for that? You’ve won our event for the tickets and now you said you don’t want the tickets?
Girl: No I want the tickets…
DJ: Then please pay for that!
Girl: It’s huge amount of money……
DJ: Then ask your father pay for that la!
Girl: No, my father doesn’t know that I’m going to Bruno Mars concert. He’s definitely will scold me if he knows that…
DJ: Then who are you going to the concert with?
Girl: My boyfriend…
DJ: Then ask your boyfriend to pay for that la!
Girl: He doesn’t have that much of money also…
DJ: Then who else should pay the money? It’s wasting our resources to organize again and look for the winner.
Girl: No, I want the tickets… Bruno Mars is my idol…
DJ: Then please pay the money for the ticket!
Girl: I don’t have that much of money…
DJ: Then what you want us to do about that? Ask your father to pay for that then.
Girl: No, is big amount of money. He’s definitely will scold me… (cry...)
DJ: Then let me talk to your father.
Girl: No… please… (cry…)
DJ: So are you crying?
Girl: No, I’m not crying… (cry…)
DJ: Then why can’t you talk properly and sounds like crying? So are you crying?
Girl: Yes, I’m crying… (cry…)
DJ: Crying doesn’t help anything. Let me talk to your father.
Girl: No… please… (cry…)
DJ: Come on, ask your father to come. Let me talk to him!
Girl: Dad… (passing phone to her father)

Dad: Yes, may I know who is this?
DJ: Hi uncle, this is Jay, Arnold and RD calling from Hitz FM. Please don’t laugh first and pretend serious ok?
Dad: OK…
DJ: Your daughter is actually won two tickets to Bruno Mars concert for free. We just pranked her that she needs to pay RM800 for the tickets. Now we need your help to scold her for needing to pay for the tickets.
Dad: OK.
Dad to girl: Is huge amount of money! I’m not going to pay for that and you need to think a way for that! (passing phone back to the daughter)

DJ: So how is it now?
Girl: (cry…)
DJ: So you really want the tickets?
Girl: Want… (cry…)
DJ: OK,  now we’ll give you a chance for that.
Girl: OK…
DJ: So tomorrow morning, please come to Hitz Studio and get your tickets.
Girl: What?
DJ: Yeah, this is Jay, Arnold and RD from Hitz FM (laughing)
Girl: OMG!
DJ: Haha! Actually tickets are definitely for free, no worry on that. We just pranked you that you need to pay for the tickets.
Girl: OMG!
DJ: Hi uncle, thank you for helping us to prank your daughter. You are really a good actor!
Dad: Haha!
DJ: So uncle, let’s shout together to your daughter that she’s GOTCHA!

Sunday, July 15, 2018

思考能力是如何被毀的


商場門口排了幾十公尺的隊等著買髒髒包,我觀察了一遍整個隊伍,想知道人們怎麼消磨時間,我發現90%的人在玩《傳說對決》。

這些人為什麼這麼閒?為什麼他們願意把大把的時間,耗費在這些事情上?

從心理學角度,我可以毫不費力地列舉出十幾條“為什麼會有人願意排隊跟風”以及遊戲帶來的滿足感背後的機制。

但是,每天把幾小時的時間耗費在遊戲上,仍然會讓我覺得:太奢侈了。有這麼多時間,看書或者思考,不是更好嗎?

大約20年前,在美國舊金山舉行過一次會議,集合了全球500多位政治、經濟精英,會議的主題是:如何應對全球化。

與會者一致認為,全球化會加劇貧富差距,會使財富集中在全球20%的人手上,而另外80%的人將被“邊緣化”。那麼,如何化解這80%的人和20%的精英之間的衝突?如何消解這80%人口的多餘精力和不滿情緒,轉移他們的注意力?

美國高級智囊認為,唯一的方法,是讓這80%的人口安於為他們量身訂造的娛樂信息中,慢慢喪失熱情、抗爭欲望和思考的能力—這就是聞名遐邇的“Tittytainment”戰略,由Titty(奶嘴)與 Entertainment(娛樂)合成,中文譯為“奶頭樂”。

他說:“給他們塞上一個奶嘴,他們將會在不久的將來,失去自主思考和判斷的能力。最終他們會期望媒體為他們進行思考,並做出判斷。”

這個戰略,具體是什麼呢?

一是發展發洩性產業,包括色情業、賭博業,暴力型影視劇、遊戲,集中報導無休止的口水戰、糾紛衝突等,讓大眾將多餘的精力發洩出來。

二是發展滿足性產業,包括報導連篇的無聊瑣事—娛樂圈新聞、明星花邊、家長裏短,發展廉價品牌,各種小恩小惠的活動,以及偶像劇、綜藝等大眾化娛樂,讓大眾沈溺於享樂和安逸中,從而喪失上進心和深度思考能力。

一言以蔽之,那些被邊緣化的人,只需要給他們一口飯吃、一份工作,讓他們有東西可看,便會沈浸在“快樂”中,無心再做深度的思考。

這個戰略成功了嗎?目前來看,挺成功的。

是的,我說的就是一切偶像劇、明星、娛樂圈、臉書IG、微博熱搜、情緒煽動、低幼化遊戲。我們日常的視野中,充斥著這些信息。但這其中,99%的東西對我們沒有價值。

在臉書在Youtube上,低能耍白癡的網紅破百萬訂閱,爆乳露奶照隨便破千讚,都市傳說無腦實驗破萬觀看,反之科普專業知識、分享社會議題、深度思考內容,這些沒有人願意看,你還能欺騙自己嗎?

在我們生活中,有著太多太多被人為創造出來吸引我們注意力的東西——偶像劇、大片、綜藝、娛樂圈花邊、網絡遊戲等,每一條推送、每一款遊戲和每一檔綜藝背後,都隱藏著一個龐大而專業的團隊。

他們群策群力,用專業的消費者行為學或認知神經科學做支撐,用盡各種文案技法,就是要讓你點進去,然後幹掉你的時間。

而反過來,無論是學習、閱讀、思考、寫作,這些事情,哪一件有著這麼強大的陣勢?哪一件有這麼容易讓人滿足?這就是消費娛樂文化為我們創造的牢籠,而我們正心滿意足地一步步走進去。

一旦你習慣了娛樂這種“低成本、高回報”的刺激,你就很難去做那些“高投入”的事情——比如學習,閱讀,思考。

這是一個很可怕的事情。長此以往,你將失去自主思考和判斷的能力。

如果你還對獨立思考能力懷有期待,鼠鼠會給你下面幾條建議。

平時盡量撥出一定的時間,看深度的、優秀的書籍和文章,保持自己對語言的理解和運用能力,盡量遠離流行的網絡用語,因為“誰掌握了語言,誰就掌握了思想”。

如果可以,拒絕那些膚淺的綜藝、影視劇、熱點消息、娛樂圈資訊,只看最優秀的作品。什麼是最優秀的作品?至少,是有突破性的、不反智的、引發思考的、有誠意的、需要動腦子的,不要讓自己成為“愉悅感”的奴隸。

最後,請找到一件能夠帶給你長期收益和幸福感的事,把它安排進每天的日程中。這將幫助你對抗庸常、平凡、索然無味的日常生活,讓你不斷保持頭腦的清醒。


Sunday, July 8, 2018

Chocolate Demon~

Wow! The most delicious chocolate cake!
Chocolate Demon!
China House, George Town.